Emailing "Gamers Want Fuel Efficient Cars"
Why
1UP, a video game site, cares what its 18-34 audience drives is anyone's guess. But you can bet automobile advertising somehow factors in.
In any case, some gamers were able to tear themselves away from WoW and Rock Band to weigh in on their automotive opinions. And now 1UP has some interesting findings to share with us.
Although the majority of gamers currently own American-made cars (Ford or Chevrolet), 86 percent are planning on purchasing an import for their next car (51 percent Honda; 50 percent Toyota; 30 percent Nissan).
Environmentally-conscience automobiles are on the rise; 91% of 1UP Network gamers indicated that they were interested in a fuel-efficient vehicle.
It's no secret that imports have been making a killing recently because they are widely considered to be more fuel efficient. Though in fairness, US automakers have come off their SUV high.
Also, a
91% interest in fuel-efficient cars?! How times have changed!