Emailing "Comcast Building 500 TB Project Canoe Data Center"
"Project Canoe" is a cable TV industry joint venture announced in 2007 to aggregate and sell viewing data. So far, this is about TV metrics, and not about the internet, now called [Canoe Ventures](http://canoe-ventures.com/).
The joint venture between six big cable companies (Bright House, Cablevision, Charter, Comcast, Cox, and
Time Warner Cable) became a limited liability corporation in the [middle of last year](http://blog.itvt.com/2008/06/16/project-canoe-officially-launched-as-canoe-ventures/).
Now we learn that Comcast is building a [500 TB data center to store viewer data](http://www.multichannel.com/article/CA6628213.html?nid=4262) (h/t [Karl Bode at BBR](http://www.dslreports.com/shownews/Comcast-Constructing-500TB-User-Data-Warehouse-100163)).
Let me repeat myself: so far, none of this is about the internet, except that [some observers](http://blog.wired.com/business/2008/08/canoe-ventures.html) think it's a reaction to [Google moving into the TV ad business](http://blog.wired.com/business/2008/08/google-makes-a.html).
ISPs will have one of two possible reactions: either (a) they will tout their superior privacy protections (compared to this [Comcast privacy notice](http://www.comcast.com/customerprivacy/) that BBR found) or (b) they too will find a way to increase ARPU by selling anonymized user data.