Emailing "Amazon Banishing the Blister Pack"
Amazon is embarking on a multi-year effort called
Frustration-Free Packaging to eliminate plastic clamshells and wire ties and generally cut down on wasteful packaging.
As the poor woman in the above photo shows, many gadgets sold today are encased in scissor-killing, finger-cutting plastic. Making matters worse, they are hardly reusable once they are pried open. You also can bet that a lot of it never ends up recycled.
For now, the
Frustration-Free Packaging page has an assortment of Fisher-Price toys. But a quick scroll down reveals Microsoft mice and some Transcend SD cards.
Here's hoping that it takes off!